Keystone Heights RV Resort: Scaling a Luxury Destination

Apr 19
3 min read

Updated: 7 days ago

Client: Keystone Heights RV Resort (KHRV)

Duration: 2020 – Summer 2025

Services: Branding, Website Design, Social Media Management, Google Ads (SEM/PMax), Meta Ads, Email Marketing, Print Media.

When Keystone Heights RV Resort (KHRV) partnered with R House Advertising, they were a burgeoning luxury destination in Florida looking to establish a dominant market presence. Over five years, we designed their core brand identity, built a high-converting website, and executed a multi-channel digital strategy that scaled their visibility to millions of potential guests.

By Summer 2025, the resort’s marketing engine was so robust and their occupancy so consistent that they reached the ultimate milestone for any agency-client relationship: they grew large enough to bring their marketing operations in-house.

The Strategy: A Multi-Channel Digital Ecosystem

Our approach relied on "surrounding the guest" at every stage of their booking journey—from initial awareness on social media to high-intent search capture and retention via email.

1. Search Engine Dominance (Google Ads)

We utilized a blend of traditional Search campaigns and AI-driven Performance Max (PMax) campaigns to capture travelers at the exact moment of intent.

The "Annual Stay" Breakthrough: Our "May 23-Apr 25 Annual Stay Special" was a powerhouse, generating $761.75 conversions at a remarkably low Cost Per Acquisition (CPA) of $9.49.
High-Intent Capture: Across all campaigns, we maintained an average CPA of $18.33, ensuring that every dollar spent was driving tangible bookings.

2. Social Brand Awareness (Meta Ads)

Meta Ads allowed us to showcase the lifestyle of KHRV, specifically targeting demographics interested in luxury RVing and unique accommodations like their signature Covered Wagons.

Efficiency at Scale: We reached over $2,255,947 unique individuals, generating over $226,000 link clicks.
Low-Cost Traffic: The "Annual Stay Special" on Meta achieved over $67,000 landing page views at a cost of just $0.09 per result.

3. Database Nurturing (Email Marketing)

Email was our "secret weapon" for retention and seasonal filling. We managed a list that saw over $326,000 emails sent with industry-leading engagement rates.

Exceptional Engagement: Our top-performing campaigns, such as the "July 4th Special," saw unique open rates exceeding 37%.
Direct Traffic: Email marketing alone funneled over $14,000 site sessions during key booking windows.

Key Performance Indicators

Metric	Google Ads	Meta Ads	Email Marketing
Total Reach / Impressions	1,970,000+	5,417,789	326,221 (Sent)
Total Engagement	83,373 Clicks	226,714 Link Clicks	228,922 Unique Opens
Conversions / Results	1,433	140,689 (LP Views)	14,099 Site Sessions
Efficiency	$18.33 Avg. CPA	$0.12 Avg. CPC	$1.31 Avg. Open Rate*

*Note: High open rates reflect multiple interactions per unique user, indicating highly relevant content.

Top Performing Campaigns

Campaign Name	Platform	Results	Efficiency
Annual Stay Special 2025	Google	761 Conversions	$9.49 CPA
Annual Stay Special 2025	Meta	67,768 Views	$0.09 Cost/Result
Spring/Summer Specials	Meta	27,318 Views	$0.11 Cost/Result
Summer Special (2024)	Google	120 Conversions	$10.63 CPA
July 4th Special	Email	4,985 Unique Opens	37.3% Open Rate

The Outcome

R House Advertising didn't just run ads; we built a revenue engine. Our work on the resort’s branding and original website design created a premium aesthetic that resonated with the luxury RV market. The results speak for themselves:

Exponential Traffic: By 2025, the resort was seeing tens of thousands of site sessions per quarter, driven primarily by paid social and search.
Sustainable Growth: We scaled the resort from its early stages to a market leader.
Success Realized: In Summer 2025, KHRV transitioned to an in-house team. While their website has since evolved, the foundation of their success—the brand, the audience, and the data-driven strategy—was architected by R House.