BRANDING
It's probably easy for you to talk about your business and people can sense your enthusiasm. But do the visuals that represent your business tell the same story? Are they just as exciting?
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We create brand magic. By combining your passion for your business with visuals that resonate with your audience, we position you for success.
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Whether you're looking for entirely new branding or an update to what you currently have, R House can take your branding to the next level.
GOOD BRANDING CONNECTS YOUR MISSION, VISION, AND PURPOSE WITH YOUR AUDIENCE
We start with what you do... what is the purpose of your organization, your mission, and your vision for where you want to go?
Then we talk about your audience... what do they need and want? What makes them tick? How do you improve their lives?
Last, we work on the creative part and build out a complete identity package with responsive logo design, colors, fonts, and brand elements.
WHAT IS RESPONSIVE LOGO DESIGN?
So glad you asked! You need your logo to fit in different spaces, from an icon used for social media profile photos to a horizontal logo used in the navigation of your website. You need options. That's what responsive logo design is. It's a set of logos that can be used interchangeably as part of the cohesive brand for your organization. We typically provide 1 horizontal layout, 1 square layout, and 1 icon as part of your branding package.
FOR EXAMPLE:
LET'S DO THIS
HERE'S HOW THE PROCESS WORKS...
1
DISCOVERY
We want to hear your story, so we can learn all about your organization, history, purpose, and drive. We want to hear about what challenges you are facing and where you're headed - your goals and aspirations. Authentic conversations about who you are and where you want to go will help guide the direction for your branding and branded elements.
3
REFINE
We work with you and the feedback from your team to revise the designs, perfecting them for your voice, your purpose, and your audience. Different organizations have different needs, so this is where we tailor the final deliverables to meet your needs. Branding packages can include, multiple icons, patterns, custom color palettes, and more.
2
DESIGN
After we know who you are, we'll do an analysis of your industry, competitors, and what sets you apart. We dive into the design process, working with you to choose colors, typefaces, elements, and icons for your branding package, and more. Your first round of logo marks to review will include at least 3 initial designs to work from.
4
IMPLEMENT
Once your brand package is complete, we provide you with information and education on how to use your logos, a complete set of vector (AI and EPS) logo files and image (JPG, PSD, and PNG) logo files, vector and image files for all branded elements, including icons and patterns, and the color codes for your brand colors (Pantone, HEX Codes, CMYK, & RGB).